Obama and dynamic in-game advertising

A groundbreaking ad campaign by the Barack Obama campaign appears to be targeting the couch vote: online gamers.

The new ads appear on signs and billboards inside 18 online video games – from Madden NFL ’09 to Guitar Hero III: Legends of Rock – and target games in 10 battleground states with a picture of Mr. Obama and directions to the campaign’s early-voting site, VoteForChange.com.

It’s the first time, industry officials say, that a political candidate has taken advantage of a new technology that allows “dynamic in-game advertising” on games that are updated through the Internet on game units such as XBOX 360.

I wouldn’t be surprised if McCain buys ads on Solitaire, Freecell and Minesweeper…